National Neighborhood Watch – a Division of the National Sheriffs' Association

The National Neighborhood Watch (formerly website is sponsored by FXS.


Logo Usage

Boris the Burglar® National Neighborhood Watch

Guidelines and Procedures for Use of Logos
Each year, NSA receives dozens of requests from law enforcement agencies, criminal justice organizations, and community groups who wish to use the Boris® or National Neighborhood Watch logo on their own materials. Please review the following guidelines on the use of the Boris® and National Neighborhood Watch logo. If you wish to apply for permission to use the Boris® or National Neighborhood Watch logo, you should print and complete the application form and submit it to our Quality Review Committee. Submissions should be made via the U.S. Mail, so that examples of your work can accompany your application.

I. Use of Boris® or National Neighborhood Watch Logo

In its role as the owner of the Boris the Burglar® (Boris®) and National Neighborhood Watch logos, the National Sheriffs' Association (NSA) has the legal responsibility to protect its trademark, including all of its various forms and uses.

To maintain the credibility and integrity of the Boris® and National Neighborhood Watch logos as a trademark/service mark, NSA must protect it from any intentional or misguided use. These guidelines do not give presumptive approval for the use of the character and/or name. Individual written, prior approval must be obtained by application to NSA.

NSA will rely on law enforcement officers, deputies, crime prevention practitioners, community organizations and the general public to follow these guidelines as to Boris®'s and National Neighborhood Watch's usage and to report any misuse or unauthorized use of the Boris® or National Neighborhood Watch logo.

Boris the Burglar® is a national symbol. The Boris® and National Neighborhood Watch logos are a legally protected service mark and trademark which is registered with the U.S. Patent and Trademark Office; and both logos are exclusively held by the National Sheriffs' Association.

II. Conditions for Using Boris the Burglar® or National Neighborhood Watch

The following standards explain and govern the use of the Boris® and National Neighborhood Watch logos, name, marks, and/or slogans:

The Boris® and National Neighborhood Watch logos are nationally recognized symbol for NSA's National Neighborhood Watch Program and must be used primarily for educational purposes in the area of crime prevention, neighborhood safety, and other crime-related issues.

Preventing burglaries and other neighborhood crimes through citizen involvement and partnerships with law enforcement is the goal of the Neighborhood Watch concept. Boris the Burglar® represents the threat of burglaries, vandalism, and other neighborhood crimes. This threat is one of the motivating factors for the formation of Neighborhood Watch groups.

The international prohibition symbol used in conjunction with Boris® denotes saying NO to the threat of burglaries, vandalism, and other neighborhood crimes embodied in the character of Boris.

Saying NO to Boris® projects a clear, positive, and constructive message, and represents a commitment to crime prevention.

The message of saying NO to Boris® encourages people to help themselves and others in their neighborhoods by engaging in target hardening and other crime prevention measures.

Saying NO to Boris® portrays a neighborhood's willingness to foster positive relationships with law enforcement, community leaders, and others through the formation of Neighborhood Watch groups.

III. Endorsements

Boris®/National Neighborhood Watch never endorses any other person, product, program or service, and cannot be used for advertising or commercial purposes, although for-profit companies can publicly support the concept of Neighborhood Watch.

No one may manufacture for sale a product containing or featuring Boris®'s  or the National Neighborhood Watch image or name unless the individual or firm is a commercial contracted licensee of NSA or unless a specific written, advance waiver has been provided by NSA. You must contact NSA's Executive Office directly for licensee agreements.(DO NOT USE THE FORMAL APPLICATION)

IV. Obtaining permission on using Boris the Burglar® or National Neighborhood Watch

Use of the National Neighborhood Watch logo requires a formal application. The uses of Boris the Burglar® that require formal application to be made to NSA. If you are considering using Boris® or National Neighborhood Watch for your department/program/project, please complete and submit a copy of the application form to the following address:

Quality Review Committee
National Sheriffs' Association
1450 Duke Street
Alexandria, VA 22314-3490

If NSA approves your requested use of Boris and/or National Neighborhood Watch, a registered trademark symbol, you must honor all terms of the approval. Anyone who receives written permission to use any logo from NSA incurs an obligation and fiduciary duty to maintain the integrity and consistency of the character. Use of Boris or USAonWatch without approval or in an inappropriate manner may result in legal action.


Please print out the usage application and mail with sample to:

Quality Review Committee
National Sheriffs' Association
1450 Duke Street
Alexandria, VA 22314-3490

Note: NSA reserves the sole right to rescind any prior approval of a use if the User is not complying with these guidelines and the conditions for use, if any, set forth in the approval letter. By applying for permission to use Boris, you acknowledge that right, and agree to hold NSA harmless from any liability/damage in your exercise of that right in using Boris the Burglar® and/or National Neighborhood ​Watch. Approval is limited to one year. Each project may be re-evaluated on an annual basis.